Digital Transformation Extra M

The term "digital transformation" is used a lot in business, and while the concept has existed for years, it’s discussed more than ever today as a result of the COVID-19 pandemic. Digital transformation describes a company’s adoption of software so it can adapt quickly to business and market changes and stay competitive in a rapidly-evolving landscape. Local brick-and-mortar stores opening e-commerce websites to sell products and services online, restaurants introducing online order capabilities for takeout and local attractions such as zoos and museums adding online reservation tools and virtual visit options to their websites are all examples of digital transformation in action.Most market sectors have been touched by digital transformation, and the financial services industry is no different, with traditional providers, such as retail banks and credit unions, evolving to allow customers to access their accounts and pay for services rendered quickly and securely via the services they use in their day-to-day, from rideshare apps to digital wallets. The pandemic forced financial services companies to move quickly and, as a result, opened the door to new, improved digital experiences that consumers expect are here to stay.As consumers prepare for this year’s "new normal" holiday shopping season, read on to learn about three of the top trends today’s innovative financial services companies are supporting during the holidays — and beyond

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